Learn How To Recycle Your Content To Get The Most Social Bang!

Recycle Your Content


As a small business owner embracing social media, you probably already know that one of the most important things you can do is to have very interesting content and be prepared to publish on a  regular schedule.

Content is king in the digital world. Be prepared to publish or generation high quality content to engage customers.

Good news! You already have many wonderful pieces of content that can be used in ways that you may not have considered! One of the first things I do with a new client is discuss their current marketing program and the assets they already have available to be used and re-used.

What do you currently have in your marketing arsenal that can be used?  The best pieces of content are interesting, sharable, and position you as an expert.

Images are a hugely popular item. Many of the social media platforms are intensely visual in nature (Facebook & Pinterest) and you will definitely benefit from including brand images in these platforms linking back to your website.  GE has done an amazing job of creating several interesting Pinterest boards that continue to perform well for them.  Read more about how GE uses multiple social media channels to engage their customers.

Let’s walk through a real life example of how to recycle your content.   During a recent restaurant grand opening, many photographs were taken by customers and employees to commemorate the event.  Here are four easy ways to share these images on social media.

  • Post these images on the company Facebook page in an album.
  • Write a blog post about the event including these images and a link to to the Facebook album.
  • Create a short YouTube video using your images. Check out Animoto. This is a great program  that will allow you to  easily create a free 30 sec video which can be posted on YouTube.  See an example of a short video I created for a FB advertising campaign for realtors.  Post that video link in a Facebook status update, include it in your next email blast, and tweet the link to your Twitter followers.
  • Include a link to your Facebook page album in your next email blast to your customers.

Do you see how recycling content can make your life so much easier?

Recycle Your Content

Here is your to-do list to get started:

  1. Make a list of the pieces of content you have available.
  2. Brainstorm ways to share them on social media channels.
  3. Try something new: investigate making a short video on Animoto using 5 of your best images.
  4. Plan a date to get started posting on a regular basis.

If you need help thinking through the different social media channels and what items would work best, please contact me and I will be happy to guide you through this process.  




Helpful Resources:

Great resource on ideas for content: 5 Content Marketing Assets You Forgot You Had

Ideas for marketing assets: Building A Marketing Asset

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